Creative Video Framework: Hybrid

Jedidiah Gant - May 5, 2020

Each of our creative video frameworks has its own visual style and components, but combining aspects can create video hybrids that expand the tone and storytelling for your brand.  There are some stories that can be told better with animation than tabletop, or documentary over montage. But, there are others that need a mix of each. Part animation, part documentary, part tabletop. Think of these hybrids as a bespoke puzzle that fits the needs for your video’s narrative.

The example below, created by Vox, does exactly that. It combines bits of several frameworks (animation, tabletop, documentary, montage, and screenside chats) into a collage hybrid that seamlessly tells the story of a classic font in a surprising and entertaining way.