Why Do People Buy? Develop Content that Taps Into What Makes Your Audience Tick

Posted by Jedidiah Gant on April 17, 2018

“Content that helps people solve a problem or that makes people smile or tear up is actually really compelling content, and that’s the type of content that will break through, right? But to accomplish either one of those, you have to have a pretty intimate understanding of your audience.”

Show Notes

On today’s episode, Media Strategist Jedidiah Gant sits down with Account Planner Sean Jecko to discuss the importance of clearly identifying an audience and creating video content that resonates with them.

Show Links

VCU Brandcenter
All Marketers Are Liars by Seth Godin
American Marketing Association
What is Strategy? by Michael Porter


Recording Engineers: Chris Young & Max Zampieri

Editor: Melissa Douglas

Producer: Hillary Scott




JED: All right, well, welcome Sean. It’s great to have you here today, and uhm let’s start things off by telling us a little bit more about yourself and your history in the marketing world.

SEAN: Yeah, thanks for having me. So actually I graduated from college and had no idea what I wanted to do with my life, and so stumbled around from odd job to odd job, and discovered advertising. I didn’t know people could actually get paid to make ads and do marketing and thought that was the coolest job in the world. So actually went to advertising school, if you can believe it.

There’s a school at Virginia Commonwealth University well back then it was known as, The Ad Center. Now it’s the Brand Center. It’s a two year program, and I studied strategy. Once I graduated I got a job at The Richards Group in Dallas and worked there for about seven years. Then I moved back east and worked at an agency in Durham called McKinney, then left after about five years and went out on my own. Hung a shingle out and drummed up some business, and never looked back.

JED: So what are you focusing on right now?