“Everyone wants to be entertained, and if your video’s entertaining, it’s just going to make those facts and those figures that you interspersed throughout it that much more easily digested.”
On today’s episode Director of Business Development Jeremy Wingle sits down with Director Spike Hoban. We discuss animatronic dinosaurs, Star Wars robots, and making story-driven documentary-style videos.
Turning your tech topics into a video doesn’t mean it has to be a snoozefest of speeds and feeds. Join the conversation as we explore ways to uncover compelling human stories that will engage and inspire your audience.
Key takeaways from the conversation:
- How trying something a little different can push your brand out of the status quo.
- How technology brands can harvest great stories from their subject matter experts.
- Why it’s important to focus on stories that highlight technology being used to make a difference in the world.
- Building trust in the client/ agency relationship is crucial to creative success.
- How to find stories and create videos strategically.
- The importance of do doing the proper groundwork to find compelling content for your documentary style videos.
Recording Engineers: Hillary Scott & Melissa Douglas
Editor: Paula Juri
Producer: Hillary Scott
JEREMY: Well Spike, I’m excited to be sitting down with you today. We don’t normally get to work together but I’m looking forward to this conversation. So, let’s just start off by having you tell us, for the benefit of our listeners, a little bit about you and what you focus on here at Myriad.
SPIKE: The cool thing about Myriad is we all get to do a little bit of everything. So, I started out just editing. Basically, talking head, interview driven, two-three minute corporate video, and if you do that enough, you just kind of see opportunities to make them better. You kinda find out that when you do that, you end up making a better end product. You just make a more entertaining video.
JEREMY: Yeah, so what are some examples of that? What are some ways that you’ve done that in those particular situations? What sort of things have you spotted and tried to push to make better?
SPIKE: It usually starts with the person you’re interviewing. Sometimes when a client approaches you, especially a corporate client, they have certain people in mind they feel like that should be in the video because they’re the ones who were most involved in the project or the technology or whatever it may be. They’re the experts, and it is good to hear from those people, but it doesn’t mean they have to be on camera. They can be behind the scenes to make sure we’re getting all the facts and figures right, but maybe you wanna talk to someone who was impacted by that technology. They may not know how, exactly, the technology works, but that it was a positive or impactful story because of the technology. So the projects that I have enjoyed the most focused on the stories that came out of the technology being put into practice.
Under Spike’s Direction Myriad snagged a Gold Addy Award for our work on the IBM IOT Documentary Style videos we talk about in this episode.