Are you looking to use videos as part of your presentations? We’ve got you covered for how to integrate videos to increase engagement at your next meeting or conference. But these kinds of videos — in-line videos — aren’t your only opportunity to use videos to drive interaction. Here are a few ways we’ve found that video can be a part of an ancillary support framework for your event, meeting, or any presentation.
Why cap your audience to the four walls surrounding you? The internet has ways to spread information much faster than is possible through classic word of mouth after a presentation. So why not extend your presentation out into the world, live? From Facebook Live, to Instagram, to Periscope, there are multiple live video platforms that can extend your reach and be a fun, engaging part of your presentation. A phone set up on a tripod is the simplest version of this, with more elaborate options requiring more video equipment, but achieving a higher quality video stream.
Using these live videos as a platform for questions is a great way to get more engagement and feedback in real time.
photos by Miller Taylor for Creative Mornings
As well, a technique you may not have considered is starting a live stream through Periscope or Facebook Live on your phone and passing it around the room. I’ve had great success with this method in the past because it meant everyone could engage and actively become part of the presentation by filming their view or commenting. In both instances that I’ve performed this practice, at Creative Mornings and High Five, people loved the interactive nature of it. In the end, I got both a live video from the audience’s perspective and a video that I can use later, like in this article.
Watch 10 minutes of a audience-filmed live Periscope stream from my Creative Mornings Presentation below.
There’s a big possibility that attendees will arrive early or hang around after your presentation. You can increase these chances by giving them an interactive video display to have some fun with in their spare time. This can be a screen you place near the entrance so attendees can pop on some headphones and walk through some videos that you have put together to give them more info on the concepts you are planning to present. Think of it as a primer. Or you could load it with videos shown during the presentation and give audience members a chance to rewatch (and share) them on their way out. This will allow them to get a deeper dive into your presentation or video. They may even watch it several times when given the time, space, and control, whereas you may have only shown snippets originally.
Another option for interactive video is to set up a Virtual Reality or Augmented Reality station as part of the experience. Many brands use both AR and VR as an integral part of their marketing plan and are developing both types of assets to use externally. Rather than passive viewing, both types of content give the audience more active control.
Giving your audience control of your content puts some of the power in their hands. This shows you believe in your audience and want to entertain them.
In previous presentations, I have passed around VR goggles or set up interactive stations (in the middle of the crowd – see below!) where audience members could view the VR videos at their leisure – before, after, or during the presentation. Each time it went over very well, and I’m quite sure most folks remember those parts of the presentation rather than the presentation itself…and that’s okay.
One final way to ‘Go Interactive’ with your presentation is to create some fun, day-of, interactive moments where you film the audience with your phone. They could be answering a question, a poll, or doing a task together. Take that video, bring it back to your studio, add some graphic overlays, audio, and push it back out as social content afterward. Again, this is one way the audience will remember the experience itself and inevitably the presentation. And you’ll have a piece of content to boot.
Film Yourself for Later.
Speaking of content for later…another way to utilize video as part of your presentation is to use it as both a learning tool and marketing content. Film yourself and watch it later. This will give you the opportunity to see how you performed and choose aspects of your presentation that can be changed up to make it more engaging, informative, and entertaining.
If you film your presentation, you can post the entire video online for your followers who weren’t able to attend in person. You can also break down the longer presentation into shorter micromedia content to use on social media or your website. Or, you know, you could even use a video of a previous presentation in your current presentation. Inception. Very meta. A presentation within a presentation, Arrested Development style.
We’ve used videos in all forms of presentations, from showing a film we created for IBM Watson in front of hundreds of employees at the World of Watson event to talks at High Five and agencies all down the East Coast. From using videos as an integral part of your presentation deck to ancillary infrastructure, we believe videos can be both an entertaining and informative way to represent your ideas without saying them out loud yourself. Show Don’t Tell. It’s the Myriad Way.