We love making videos that make a difference for our clients. Here are two recent ones that stand out.
Every Second Counts
“Every Second Counts” is a narrative film co-created with IBM Business Resiliency. Our creative approach was to capture the emotional tension of cyber attacks. This idea was inspired by a key strategic finding from the target audience of CIOs:
The multitude of cyber threats they face are so stressful they actually lose sleep.
This insight helped generate 682k Impressions and 238k engagements on LinkedIn alone. 50% of responses resulted in high-quality leads. So far, the film has won two Platinum Hermes Creative Awards and a Bronze Telly Award.
Find Yourself @ NCMA
One of our favorite places to spend downtime is the North Carolina Museum of Art. It’s a magical place to power up creative thinking. We combined our love for video and the museum into their new brand video. It’s now shown before all of their outdoor films and recently won two American Advertising Awards.
“At a staff meeting, a colleague reported she had tears in her eyes watching the video. Before our outdoor summer movies, crowds of thousands broke out in applause after every viewing.”
– Karlie Marlow, NCMA Marketing Director
While the video has thousands of views on the NCMA’s YouTube and social channels, that emotional response is what counts as success in our book.