It’s no secret that we love cramming tons of information into our heads in a short amount of time. With all of our smartphones, tablets, laptops, smart TVs, etc., it’s pretty evident that information can’t come fast enough! “Internet TV” platforms like Hulu and major network websites allow us to watch our favorite TV shows from our mobile devices—but the catch is that we usually have to wait for a buzzkill commercial before that thrilling new episode of Sons of Anarchy.
So, how do advertisers make sure people still see their commercials without throwing their iPads across the room? Easy. Make the commercials shorter!
For a while now, I’ve been interested in creating a video advertising campaign. We’ve done a few (check out our ACC/United Way campaign), and I’ve really enjoyed working on them. I wanted to try a :15 platform in at least 3 different spots with one overall feel. I had the idea. I just needed a good product. I know: Beer!
Introduce Raleigh Brewing Company, a super awesome new brewery in Raleigh, NC. Not only are their beers fantastic, but they also all have names that hint at historical events or people in Raleigh. We wanted to bring those stories to life by personifying the beers and showing a little bit of the story behind the names.
Trying to get these to work in :15 seemed impossible. We wrote script after script until finally deciding to go as simple as possible. They turned into little vignettes, which complement the original stories.
The Miller’s Toll and Hidden Pipe Porter bring us to the mid to late-1800s, and show how Raleigh might have looked back then. Hell Yes Ma’am shows a badass lady getting ready for a fancy occasion… or is she?
Check out Raleigh Brewing Company’s website to read about their beers!