The Myriad Manifesto

Posted by Ricardo Roberts on April 12, 2013

In the hierarchy of
Important Things,
a video is not the
be-all or end-all.

It’s not more important than, say, attending your kid’s school play,
in which he or she is a hedgehog.
Or more important than finding a cure for Diphyllobothrium Latum.

No way.

But every once in a while,
a lot can depend on 120 seconds of film.

  • A video can change the course of a meeting.
  • It can get a check signed.
  • It can get a thousand disconnected, distracted human beings, tapping their feet
    under the table, in sync.

That’s the power of a video.
At least, that’s how we see it.

We’re not out to move mountains, just get the
audience to put down their iPhones, and feel the
energy go from 1 to 10, when you press play.