In the hierarchy of
a video is not the
be-all or end-all.
It’s not more important than, say, attending your kid’s school play,
in which he or she is a hedgehog.
Or more important than finding a cure for Diphyllobothrium Latum.
But every once in a while,
a lot can depend on 120 seconds of film.
- A video can change the course of a meeting.
- It can get a check signed.
- It can get a thousand disconnected, distracted human beings, tapping their feet
under the table, in sync.
That’s the power of a video.
At least, that’s how we see it.
We’re not out to move mountains, just get the
audience to put down their iPhones, and feel the
energy go from 1 to 10, when you press play.