For the last 20 years, the ACC and United Way have worked together to showcase student-athletes who are creating long-lasting change in their local communities. Myriad knows that great things happen when we LIVE UNITED, so we partnered with the two agencies to tell their story through a series of 30-second commercials.
We traveled across the country—to ACC schools near and far—to create a campaign of 10 spots, all featuring student-athletes who are making a difference in their community. This ad highlights Remy Janco, a baseball player at Duke University in Durham, North Carolina.
“For two decades, the ACC and United Way partnership has provided the opportunity for our student-athletes to showcase their on-going involvement in their local communities through the good works of the United Way. I truly believe that the ACC and the United Way will enjoy its partnership for many years to come,” said ACC Commissioner John D. Swofford.
Shot over the course of a day at Duke University on a Sony 5D, this commercial aired during ACC network games and on ESPN during March Madness.