We created three broadcast spots for the Atlantic 10 Conference men’s basketball conference to help positively shape perception of the league’s success on the basketball court and in the classroom. There’s a perception that there are 5 “power conferences” for men’s basketball, but the Atlantic 10 Conference proves that there’s a wider umbrella through number of NCAA appearances, championships, and game wins.
We built excitement and pride for the current Atlantic 10 season through a combination of existing game action footage and scripted storytelling. This included casting a player for the scripted dunk shot—and employing a few special effects, which may have included the help of a trampoline and gobs of thick mist from a fog machine to set the mood.
These brand spots aired on national (ESPN, CBSSN, NBCSN, ASN) and regional (various RSNs) television networks during college basketball games.