At the end of 2015, we partnered with IBM to create a short video to support IBM Bluemix and The Internet of Things.
The project came together very quickly. Our team had a conversation with the client on Wednesday and was awarded the job on Thursday. We then began planning the creative on Friday. That weekend, director Spike Hoban boarded a plane to London for the shoot, which occurred on IBM’s Hursley Park campus in Winchester. He only had one day to swallow his jet lag before the shoot on Monday. Using the force, indeed!