Citrix Sharefile – Why Sharefile?

 

The purpose of this video was to demonstrate Sharefile’s versatile use cases. We brought in comedic talent to represent their Buyer Personas. This campaign utilized irreverent humor to connect Sharefile’s quirky up-and-coming software technology brand with potential customers across their main verticals. We collaborated with Sharefile’s Creative Director and agency of record to ensure this project would fit within their global brand campaign.