Care How You Share
Regardless of the business or industry you’re in, file sharing is now nearly as ubiquitous as email.
Citrix, the multi-national software company, realizes the way we share has a big impact on how we are perceived by our customers and partners.
File sharing software can be overwhelming for clients if they are not tech-savvy, so ShareFile offers a stress-free experience, focused on ease of use. They’re also a modern company targeted to small and mid-sized business, so Citrix was able to take a creative approach to promoting their product.
Pitch, Citrix’s creative agency, approached us with a unique project to illustrate this concept: a series of Citrix’s first-ever video ads for ShareFile.
By equating file sharing with basic business etiquette, this three-spot series takes a humorous approach to sharing, while also positioning Citrix ShareFile as the defacto industry standard for the secure sharing, syncing, and storage of files.
The project was a great opportunity for us to partner with Citrix ShareFile, a like-minded company that recently completed construction on its downtown Raleigh headquarters, and whose personalized and easy-to-use software is growing exponentially.
With scripts in place from Pitch, we were tasked with bringing them to life. Translating comedy from script to screen, especially in a :15 or :30 timeframe, is no easy feat—thankfully, our directors are really good at it.