IBM Cloud Services
Developing a brand personality through client collaboration? We got this.
When you think of cloud services, you think Amazon, Google, Microsoft – not necessarily IBM. We were asked to change that.
The task was set: create a relatable video that positions IBM as a cloud migration expert. One small problem, their brand messaging was still in the works.
Because their messaging was still being created, we worked together to determine the personality for this piece. Ever-evolving content meant close collaboration to ensure we were on top of every change as it happened.