When IBM approached us to help them explain what design thinking is, as well as how it applies to business process outcomes, we knew we would have the opportunity to get creative!
Our client was interested in using colorful metaphors—both in the video’s script and visual aspects—to explain some complex concepts. But, because our target audience was high-level employees like CIO and CTOs at Fortune 100 companies, our video needed to be mature and appealing, as well as entertaining.
Our client wanted us to use Post-It Notes to tell the story, because in their design thinking workshops, the colorful sticky notes were a common sight. The colorful shapes were already an integral part of their branding.