US Open Slamtracker

“More data is just more data until you actually make sense of it.”

Through visualization, IBM helps make data much more compelling for fans. IBM provides cloud computing, big data, and analytics software for mobile and social media. The US Tennis Association works with IBM to bring data to life with Slamtracker, and to share the experience of the US Open to people worldwide.

We created this sharable micro-media campaign for IBM to show their partnership with the USTA during the US Open.