NCMA – Find Yourself

 

Art + Nature + People

“The Museum means a lot of things to many people and our many campus experiences range from our free permanent collection and Park to special exhibitions and events—so the long overdue need for a brand video to tell those stories was a tall task. Myriad got the vision right from the start be integrating the team into our Museum fabric through staff meetings, gallery walks, brainstorm sessions, and even by being their families to our events. It was authentic attention to detail that shows in the work, and speaks to the many stakeholders we wanted to share this with—including members, potential visitors, staff, sponsors, and donors. Their response to the premiere was an enthusiastic and emotional one: At a staff meeting, a colleague reported she had tears in her eyes watching. At the pre-roll to our outdoor summer movies, crowds of thousands broke out in applause before every film. And through a social media and email marketing campaign, we had more than 15,000 views and engagements with this content.” NCMA Marketing Director Karlie Marlow