Art + Nature + People
There’s real power in community. At the NCMA, this is a guiding principle in how they’ve set about building a campus of extraordinary, welcoming experiences based in art.
When Director Larry Wheeler arrived at NCMA, the Museum sat beside a prison for youthful offenders, the Polk Youth Center. Not so conducive to the spirit of community. Fast forward 24 years, and the Museum has become a center of cultural life for our state and beyond. It’s an intersection of art, nature, and people: galleries that feature masterpieces spanning 5,000 years, world-class musical performances, 164 acres of public art and trails that invite relaxation and reflection, and so much more.
It’s that spirit and breadth of opportunities that we tried to encapsulate in this NCMA video. You’ll see a cross-section of communities that activate the Museum every day: artists, members, families, couples, students, performers, fitness enthusiasts, children … all finding their own grooves, stories, creativity, and inspiration. All experiencing the wonder of art.
So, come. Find your art. Find your nature. Find your people. Find yourself at the North Carolina Museum of Art.
“The Museum means a lot of things to many people and our many campus experiences range from our free permanent collection and Park to special exhibitions and events—so the long overdue need for a brand video to tell those stories was a tall task. Myriad got the vision right from the start be integrating the team into our Museum fabric through staff meetings, gallery walks, brainstorm sessions, and even by being their families to our events. It was authentic attention to detail that shows in the work, and speaks to the many stakeholders we wanted to share this with—including members, potential visitors, staff, sponsors, and donors. Their response to the premiere was an enthusiastic and emotional one: At a staff meeting, a colleague reported she had tears in her eyes watching. At the pre-roll to our outdoor summer movies, crowds of thousands broke out in applause before every film. And through a social media and email marketing campaign, we had more than 15,000 views and engagements with this content.” NCMA Marketing Director Karlie Marlow