Color Your World
Spoonflower changed the way designers create fabrics.
The goal of this project was to show how easy and fun the Spoonflower user experience could be, requiring just a vision and a few clicks of a mouse. We would marry the digital and tactile worlds, both visually and aurally, placing our main character in the role of “conductor” over the entire orchestration. The “orchestration” would be the ordering, manufacturing and delivery of the materials, as well as the putting together of the final room.
Match cuts would play a vital role in making this connection. For example, you’ll notice a knob turned on a guitar amp, then a similarly-framed knob turned on a printer in the factory. The metronome movement matches the back-and-forth of an industrial printer head, and so on. Each of these parallels were tediously planned during the storyboarding process.