What is your perfect mess?
Usually, the word “mess” carries a bad connotation. But Stainmaster, an advanced technology used in commercial applications like clothing, soft goods, and carpet, wanted to encourage viewers to reimagine what a mess could mean. What if a mess simply captured a perfect moment in time, when we were sharing and creating memories with friends and loved ones?
Together with Pace, the largest independently owned content agency in the United States, we created a 30-second spot that imagines a fairly common perfect mess—the slumber party. The fun began at local rock club Kings, where we held auditions with excited youngsters and many cans of silly string. Our team got involved in the fray, too. Check out Senior Producer Marisa Sheilds, below, getting her makeup touched up. Fun times.