Vera Bradley is known for its quilted cotton luggage, handbags, and backpacks with an iconic paisley design.
The company was founded in 1982 after two neighbors, Barbara Bradley Baekgaard and Patricia Miller, noticed there were no feminine luggage designs for sale in the airport. It only took a few years before the boutique company became a multimillion-dollar empire.
We’re drawn to businesses that can identify a gap in the marketplace and forge their own way with quality design. Together with Britton, an agency that specializes in marketing to women, we created sharable content for Vera Bradley’s 2015 summer lookbook.
The Myriad crew captured scenes from a five-day photoshoot in Malibu to create a series of short, sharable posts for Vera Bradley to host on their website and distribute across social media.