Strategic Video Consulting
Insight before action.
Knowledge-gathering begins by seeking to understand all aspects of the situation. A deliberate balance of audience, creative, and business perspectives is crucial to fitting a video into the wider marketing strategy.
Beyond identifying demographics, we endeavor to understand the human perspective that motivates the audience. Psychographics, or personal mindsets, are at the root of forming an emotional bond. Our strategists uncover insights using qualitative market research, stakeholder interviews, and content audits. Deeper still, we utilize focus groups, customer journey mapping, and ethnography studies.
From these insights, we develop a creative brief, situation analysis, video strategy, and a set of primary objectives. This is our StoryMap.
The StoryMap guides every progressive idea and decision of the project, yielding a compelling story that moves the audience to action, and creates business value.