For our most recent Almuerzo Creativo, we shook things up a bit. As you may have noticed from previous posts, we typically watch and discuss a video that one of us has wanted to share with the group. Last week, however, we discussed something equally awesome, but different: Architectural design. Peter Provost, who we are lucky to have working alongside us in our new office, gave us an inside look at his design firm, Provost Studio, and some of his recent projects.
Peter is an internationally recognized architect and designer who has worked on projects ranging from museum installations to broadcast studios. He has a strong appreciation for experiential design and branded environments. Peter talked about how a successfully designed space has the ability to serve as so much more than its basic function. It has the ability to stir emotions, to inspire, to ignite, to refresh, to transform, and to make you feel something.
One area in particular that Peter discussed was his background in broadcast studio design. It was fascinating to hear all of the elements he considers when creating these spaces—everything from the personalities of the news anchors to the number of static and roaming cameras in the studio is meticulously evaluated.
Considering the way certain design features appear on camera is also critical. What might look good in person can look completely different on camera, so Peter has to evaluate his design plans from a lot of different angles (this sounds quite familiar to our line of work!). For example, Peter is currently working on a project for a studio that will have a wall of wooden panels with a “wavelike” appearance. Achieving the desired look took a lot of trial and error. The wall’s appearance when looking head on was completely different than when looking from an angle. Because of this, Peter will cut the panels at different lengths and stagger them in a unique pattern to make it work.
It was interesting to realize all of the overlap between our line of work and Peter’s. Even though architectural design and video production are separate fields, our process, goals, and project considerations are incredibly similar. Thoroughly understanding your audience, using your work to share the culture and values of your client, using light as a source of inspiration, and offering a valuable end experience are just a few of the commonalities we share.
Take a look here to see some of Peter’s work – it is quite inspiring.