Atlantic 10


We created three broadcast spots for the Atlantic 10 Conference men’s basketball conference to help positively shape perception of the league’s success on the basketball court and in the classroom. There’s a perception that there are 5 “power conferences” for men’s basketball, but the Atlantic 10 Conference proves that there’s a wider umbrella through number of NCAA appearances, championships, and game wins.

We built excitement and pride for the current Atlantic 10 season through a combination of existing game action footage and scripted storytelling. This included casting a player for the scripted dunk shot—and employing a few special effects, which may have included the help of a trampoline and gobs of thick mist from a fog machine to set the mood.

These brand spots aired on national (ESPN, CBSSN, NBCSN, ASN) and regional (various RSNs) television networks during college basketball games.