NCMA - Find Yourself
Crafting a brand story for the heart of Raleigh’s creative community.
The North Carolina Museum of Art is a place for families, art enthusiasts, art novices, and early morning joggers. It’s a fixture of culture and creativity in Raleigh. They needed a brand video to showcase their unique makeup of art, nature and people, and turned to us to start brainstorming.
To tell the right story, we got to know the people behind the exhibits and installations using some Human Centered Design techniques. We attended staff meetings, took walks through the gallery, and attended events with our own families to discover the details at the heart of the museum and its campus.