Peter Millar


Make Your Escape Spring Lookbook

Peter Millar is a maker of high-end clothing and golf apparel with an international flair, though the company is based just a few blocks away from us in downtown Raleigh.

As they’ve grown, Peter Millar has moved from positioning themselves as a luxury provider of performance golf attire for men and women, and instead, focused on becoming a full-fledged American lifestyle brand.


For this lookbook, we focused on their wide range of casual sportswear, swimwear, and men’s and women’s accessories. The stunning backdrop of Islamorada, in the Florida Keys, helped create the “uniquely proper” vibe of this spring/summer lookbook.