The Weather Company
The Weather Company leveraged one of the largest Internet of Things (IoT) platforms in the world to provide critical weather data to millions of people in currently underserved areas.
In 2001, Weather Underground (WU), a subsidiary of The Weather Company, developed the Personal Weather Station (PWS) Network. Now, with over 250,000 reporting stations across the globe, this network enables The Weather Company to provide hyperlocal forecasts to millions around the world with unprecedented accuracy.
These micromedia videos were used to promote the brand on Instagram and other social media channels.