In November of 2016, with the presidential and local races heating up, we created #VoteRaleigh. Based on the belief that voting should be easily available and accessible to all citizens, we encouraged locals to celebrate voter turnout as a point of pride.
The campaign consisted of a 12 x 12 mobile mural that reimagined the “I voted” sticker through a localized lens. It hung on the side of a prominent downtown business throughout early voting until Election Day (Oct. 20 through Nov. 8).
On Nov. 8, we partnered with nonprofit Democracy NC to hand out 10,000 miniature sticker versions and 500 buttons outside of select polling places in Raleigh, N.C.